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Cedar Point experiments with digital media to help entertain and guide guests

By Craig Webb Published: July 31, 2014

Cedar Fair has turned to a Texas company that specializes in helping retailers peddle products to help guide and entertain guests at its parks.

Reflect, a Dallas digital media company whose client list includes Target and Best Buy, is working with the amusement park chain to better utilize its digital signs and screens to help build its brand.

With 314 screens in 11 parks, including Cedar Point and Kings Island, the company says it plans to help the parks engage the more than 23 million guests annually from the time they arrive at the entrance drive.

The company’s effort will allow each park to better assist in the flow of traffic with digital signage indicated which lanes are open or restricted for special groups or VIPs.

The screens can also be used to promote special events.

Reflect says this "digital media engagement" continues inside of the parks with screens placed in ride queues and restaurants with the goal to entertain guests while they wait.

The screens, the company says, can deliver entertainment schedules and also custom weather information so guests can be alerted of inclement conditions.

"Cedar Fair has always offered their guests a unique experience. With their recent enhancements of digital technologies, we are excited to be a part of the project and look forward to Cedar Fair’s continuing strategy to leverage dynamic digital media," said Reflect CEO Bill Warren in a statement.

The digital screens located throughout the parks will broadcast Cedar Fair’s FunTV that includes music, games, park trivia and videos.

"We wanted a platform to activate and manage digital experiences to delight and serve our customers. FunTV, powered by Reflect, provides this along with a great avenue for advertisers to reach an in-demand audience, delivering more than one billion impressions to teens, adults and families with young children in an ideal environment," said Cedar Fair Entertainment Company’s Chief Operating Officer Richard Zimmerman in a statement.

Each park was equipped with around 50 screens before the start of this season.


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