There are very few places in America where a pizza order by a football coach's wife would make it to TV and become a mini-controversy that would require the school issuing a statement.
Welcome to THE Ohio State University.
It all began with the wife of defensive assistant (and last year's interim head coach) Luke Fickell phoning a local pizza parlor to call in an order. The kid who took the call took down her name and made a crack about how Ohio State's defense needed to improve. Somehow, the shop's manager heard about the comment and fired the kid who made the crack.
That's about it. But at least one local TV station and several bloggers jumped on the story.
Here is the verbatim statement from Buckeyes football spokesman Jerry Emig on Thursday morning: "Here's background on this pizza issue: A slight (or a flippant remark or an inappropriate comment) was made by an employee of a retail establishment to Mrs. Fickell. The Fickells DID NOT call the manager to complain. The manager found out about the incident (presumably from someone at the restaurant). The manager called the Fickells . to ask what was said by his employee. They told him. And just like they did not place a call to complain, they also did not ask that anyone be fired. In fact, they feel terrible that this person lost his job. All they did was order pizza."
It probably wouldn't go a full 30 minutes before Judge Judy. And it's doubtful the TV station will get a Peabody Award for its searing investigative work, which entailed a reporter thrusting an empty pizza box toward the camera.
But this is how big a deal Ohio State football is, apparently, in the state's capital.