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Advertisers and TV networks trying to sell commercial time have to hate DVRs. Marketing people spend a lot of time finding just the right audience for their product and just the right pitch to catch the attention of their target audience. They have to know that many of us either use that time to refill our drinks, let the dog outside (or back in) or simply use the DVR feature and skip the commercials altogether. I have a few shows that enjoy watching and I enjoy them even more when I can watch them on my schedule and shorten my hour watch time to a convenient 42-45 minutes.
Typically, car ads peak around the Super Bowl and are unmemorable the rest of the time. In the past few weeks, however, I have found myself not only watching some of the new car commercials but rewinding to catch what I almost missed. We all know the dancing hamsters from Kia Sol. I recently caught the new Mustang commercial, the changing colors and Black Swan reference made me look twice. I was also impressed by the clever Red Riding Hood Volvo commercial.