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What the heck is a Horch?

By Autosaurus Published: November 6, 2008

At the recent Glenmoor Gathering the car named Best in Show was a 1938 Horch (pronounced "hork).   All I knew about this car was that it was German and reminded me of a Mercedes-Benz.  I did some research and learned that Horch was part of the Auto Union combine (sort of a German General Motors)  which included Audi, Wanderer, DKW and Horch.  The Horch first appeared around 1902 but the company really hit its stride in the early 1930's when it became a member of Auto Union.  They built some beautiful, fast automobiles in a variety of body styles.  They were very impressive cars.   The last Horch was built in 1939.  In 1945 the company was nationalized and in 1956 brought out a new Horch but the car had to be renamed the Sachsenring since the sole rights to the Horch name, as well as Audi, DKW and Wanderer still belonged to Auto Union.  Audi was reintroduced in 1965 and used the original Auto Union symbol, four interlocking rings.  There can't be many Horch automobiles in this country.



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