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Browns name Alec Scheiner new president; will oversee day-to-day business operations

By Nate Ulrich Published: December 18, 2012

The Browns have named Alec Scheiner their new president, a role in which he will oversee all aspect of the organization’s day-to-day business operations, the team announced today.

Scheiner spent the past eight years with the Dallas Cowboys and served as their senior vice president and general counsel for the last five. Scheiner will start working for the Browns on Jan. 7. His responsibilities will include overseeing in-game stadium enhancements and local TV and radio broadcasting.

The Browns also announced Bryan Wiedmeier will transition from his role as executive vice president of business operations into a new role in which he will work closely with CEO Joe Banner, focusing on long-term strategic planning for the organization, including stadium projects and other capital endeavors.

The addition of Scheiner will presumably free up Banner to deal more with the football side of the organization. Browns owner Jimmy Haslam has said football operations will report to Banner, who developed a reputation as a noted businessman, salary-cap guru and contract negotiator during his 12-year reign as president of the Philadelphia Eagles.

Scheiner, a native of Lower Merion, Pa., and Banner will be available on a conference call at 6:15 p.m. today.

“I want to thank Jerry Jones, Stephen Jones and the entire Dallas Cowboys organization for giving me my start in the National Football League and making my eight years there some of the most rewarding of my professional career,” Scheiner said in a statement released by the team. “I am looking forward to this challenge with the Browns, which I view as a tremendous opportunity to start at the ground level with a new and exciting leadership group. Jimmy Haslam and Joe Banner have a great vision of what they want the Cleveland Browns to become and I am grateful to be able to be a part of it. The Browns are an iconic franchise with an outstanding fan base and tradition. Together, we hope to do incredible things for the organization and Northeast Ohio.”

Said Haslam: “We are extremely excited about the addition of Alec to our team. For many years the Cowboys have been a leading innovator among NFL franchises, and Alec played an integral role in this success. We are confident that his expertise will be a tremendous asset, not only for our organization but our fans as well.”

Added Banner: “Our objective is to build the Browns organization with the best people in their respective fields, and we believe the hiring of Alec is indicative of this goal. Alec brings a wealth of experience and knowledge in many facets with one of the most successful franchises in the NFL. For our fans that come to the game, we want to continually enhance their experience at the stadium. We also want to fulfill the great demand out there for locally produced Browns programming, both on television and radio. We look forward to having Alec lead the way for us in these areas.”

Scheiner joined the Cowboys in 2004 as general counsel and oversaw all legal aspects of the team and the Joneses’ outside business ventures as well as the planning, financing, construction and marketing of Cowboys Stadium. He was promoted to senior vice and president and general counsel in 2008, when he took a lead role in the business operations of the franchise, including business planning, budgeting, human resources and football analytics.

In 2010, Scheiner was named to the Sports Business Journal’s “Forty Under 40” list, which identifies and honors the most promising young executives in sports business under the age of 40.

"Alec is a bright and talented executive who has provided our organization with nine years of quality service," Cowboys owner Jerry Jones said in a statement. "He knows his way around the NFL and has fine leadership ability. He is a tireless taskmaster and will be a great addition to the Browns front office. I am thrilled that he is staying in the NFL, because he is a rising star and an asset to our league. We wish him the best."

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