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Browns name Peter John-Baptiste vice president of communications

By Nate Ulrich Published: July 18, 2014

The Browns have hired former New York Giants vice president of communications Peter John-Baptiste to head their media relations department. He replaces Zak Gilbert, who resigned last month.

Below is a news release the team distributed today.

BEREA, Ohio -- The Cleveland Browns named Peter John-Baptiste vice president of communications, announced today by Browns Owner Jimmy Haslam.

“We are privileged to bring Peter to our staff,” said Haslam. “He is a high-quality individual with extensive NFL experience. Peter also has a stellar reputation with the New York Giants, as well as with local and national media. He will greatly benefit both our football and business communications.

“In addition to being a respected leader by both his peers and media throughout the league, Peter’s time in a demanding New York market with Super Bowl championship teams make him an incredible asset as we continue to build positive relationships with media and Browns fans.”

John-Baptiste joins the Browns after spending 17 years with the Giants, where he has served as the vice president of communications since 2011. He began his tenure with New York as an intern in the team’s community and media relations departments, rising within the organization to become director of public/media relations in 2001.

“I would like to thank Jimmy Haslam, Alec Scheiner, Ray Farmer and Mike Pettine for believing in me and granting me this tremendous opportunity,” said John-Baptiste. “The Browns are a storied franchise with a strong fan base that I’m very honored to serve.

“I’m forever grateful to the Giants organization for giving me my first chance in the NFL and providing a place for me to evolve, grow and prepare for this position. My family is excited about moving to Northeast Ohio, and I look forward to working with the local media and Browns staff.”

Acting as a liaison between the team and local and national media, John-Baptiste managed the Giants’ day-to-day communications efforts and was responsible for the franchise’s media logistics and execution. He was a member of a New York staff that accommodated media during three Super Bowl appearances (XXXV, XLII and XLVI), with two championships (XLII and XLVI), and was also invited to assist the league’s public relations operations for seven additional Super Bowls and one Pro Bowl.

While in New York, John-Baptiste also helped the Giants public relations department claim the 2001 Pete Rozelle Award, given by the Pro Football Writers Association of America (PFWA) to the NFL club public relations staff that consistently strives for excellence in its dealings and relationships with the media.

John-Baptiste, who was selected to attend Stanford University’s Executive Education Program for NFL Managers in 2007, received his Bachelor of Science degree in sport management at the University of Massachusetts-Amherst.

A native of St. Croix, U.S. Virgin Islands, John-Baptiste and his wife, Mashawn, have two sons, Miles Justus and Mason Chase.


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