The Browns have selected Los Angeles-based architecture firm Gensler to design a major renovation of FirstEnergy Stadium and chosen New York-based Turner Construction Co. as the general contractor for the two-year project, SportsBusinessDaily.com reported today, citing industry sources.
Browns CEO Joe Banner responded to inquiries about the report in a statement.
"We have consistently communicated that improving the fan experience is one of our priorities," Banner said in the statement. "We have engaged Gensler architectural firm and Turner Construction to explore every opportunity to help us accomplish this through a potential renovation. This process is in the early stages, so it would be premature to discuss financial parameters, but when we have specific details, we will certainly share our plans with our fans and the community."
The renovation is expected to cost more than $100 million, according to the report.
In a story published July 7, Browns owner Jimmy Haslam told ESPNCleveland.com that the $100 million-plus in improvements would be done in two phases – one after the 2013 season and another following the 2014 season.
FirstEnergy Stadium, formerly known as Cleveland Browns Stadium, opened in 1999 and seats more than 73,200.
In an interview with the Beacon Journal in November, Banner indicated that the installation of new scoreboards and sound systems at the stadium would be among the items on the agenda.
“Clearly in the area of technology as it relates to scoreboards and sound systems, things have advanced so far from when these systems came from,” Banner said. “I don’t want to prejudge anything, but it’s inconceivable we won’t be making some very dramatic changes there.”
In his previous role as president of the Philadelphia Eagles, Banner spearheaded the development of Lincoln Financial Field, which opened in 2003. Last month, the Eagles announced they hired Gensler and Turner Construction for a $125 million revitalization of Lincoln Financial Field that’s scheduled to be completed before the start of the 2014 regular season. Turner was also a part of the original construction team in 2001.
The Browns are expected to announce their planned stadium enhancements later this month, according to SportsBusinessDaily.com.