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Further reading

By admin Published: March 21, 2007

LeBron James is back, which means so am I writing about No. 23 on Also, I'm honored so share some space on the site today with Henry Abbott, the creator of Truehoop who has moved over to ESPN. The launch was today. I became aware of Truehoop in January of 2006 and quickly became a fan and recommended it on this blog many times. Hopefully some of you became fans, too, and got in on the ground floor. If not, check it out, it is great stuff on the NBA.
As long as I'm recommending things, today there was an interesting piece on Michael Jordan on Yahoo!. It explores potential evaluation advantages Jordan has because he conducts various camps for high school and college players. I think there's another issue that isn't explored in this piece, too. Jordan has his own brand with Nike that pays high-profile NBA stars to market the product. That is complex, especially when it comes to signing free agents who have or want shoe deals. The NBA has all sorts of rules on this -- Dan Gilbert paid Rip Hamilton to endorse Rock Financial in Detroit after all -- but it is still a unique set of circumstances.

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