With the football season officially over - and no that unnecessary Pro Bowl doesn't count - this is the time where the sports media world begins to scrounge for any and every story it can get its hands on.
Witness this week's topic: Can LeBron beat Kobe's 62 at the Garden? Me, personally, I don't care. And personally, when LeBron said that he wasn't a video game the other night and couldn't summon 60 or 70 points on a whim after a win over the Raptors, I took it to heart.
The guy's competitive, certainly. He's not above reaching for a milestone. And although he says he doesn't keep an eye on stats, he somehow realizes when he's remarkably close to a triple-double. Witness the way he lunged for that final ball with two seconds left to secure last night's triple double.
But he did want to prove something last night. He wanted to show the world who might be the all-around better ball player and set the stage for what should be a soap operatic like duel at Quicken Loans Arena at 3:30 p.m. Sunday.
But let's go back to the former for a moment. James hit 52, dished out 11 assists, grabbed 10 rebounds and blocked two shots. Kobe: 61 points, three assists and no rebounds. Ummm...you tell me who had the better game.
At this point, there is no debate. James did. As for Sunday's game. That should prove interesting. The Cavs went to the coast a few weeks back without Z and Delonte and laid a big fat rotten egg. Much of that was due to what the Lakers and Phil Jackson threw at them.
Now they get Z back and chances are I'll be ambivalent about this game if the Cavs win. Why? The Lakers lost Andrew Bynum to a knee injury this week. The excuse we had is now one they do. We shall see what happens, but I'm also expecting more in the way of a duel between LeBron and Kobe.
Kobe served notice against the Knicks. LeBron answered. Now it's on.
And while "will LeBron beat Kobe this week" was the huge topic, it sure as hell wasn't a story. That comes Sunday.