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Ohio Utica Shale

IPAA is launching new online home: Energy in Depth 3.0

By Bob Downing Published: June 25, 2013

From Energy in Depth, a national pro-drilling group:

IPAA Announces Launch of Energy In Depth 3.0

First installment in new web-video series also released – taking on myth of high radon content in the Marcellus


WASHINGTON, DC– Four years removed from the launch of what today is considered the oil and gas industry’s lead research and rapid response platform on issues relating to shale and hydraulic fracturing, the Independent Petroleum Association of America (IPAA) announced the launch of a new online home for its Energy In Depth (EID) initiative – one that brings under one roof all of EID’s various state and regional programs, and leverages new social and digital media tools designed to engage, educate and mobilize the thousands of daily visitors to the site.

“Back when we first launched EID, most reporters thought ‘hydraulic fracturing’ was an injury you got while water skiing. And I don’t even want to tell you what they thought ‘fracking’ was,” said Jeff Eshelman, vice president of public affairs and communications for IPAA and executive vice president of Energy In Depth. “Four years later, EID today is viewed by journalists, policy-makers, the public, and our industry colleagues as a critical, credible and timely source of news, views and research on all things shale. It’s our hope that the launch of this new online platform strengthens that reputation moving forward, and makes the program even more useful to folks looking for answers on these issues locally and nationally.”

Key features of the new EID site include:

·One Stop News Source.As the EID program has expanded over the years, new regional planks have gradually been added to the platform – first in Pennsylvania and New York, then in Ohio and California. Previously, each of these satellite programs maintained its own website and social media presence separate and apart from EID’s national platform. With the launch of EID’s new web portal ( today, all of these state and regional efforts will be consolidated under one program, with users now having the ability to filter and access content on the site in a way that’s tailored to their specific needs and interests – broken down specifically by state or region. The new EID site currently hosts state-specific tabs for Ohio, Calif., Illinois, Michigan and Texas, and regional pages for the Marcellus (Pa., N.Y., and W.Va.) and Mountain States (Colo., Nev., Mont., and Utah). Additional tabs are expected to be added in the coming months.

·Focus on Video Series.As part of today’s news, EID also announced the launch of new web-video series that will address and correct some of the most common and pervasive myths impacting the present debate over the development of oil and natural gas from shale. First up in the queue: a short video busting the myth of high radon content in the Marcellus Shale, a talking point that opponents of an important new pipeline project in New York frequently cite as a reason to stop development. Additional videos in a similar format will be released on the website every couple weeks.

“EID has always been known for great content,” added Eshelman. “But if we expect to reach and engage new audiences about the promise and potential of responsible resource development, we’re going to need more than just fact sheets and issue alerts. We’re going to need smart and compelling digital and multimedia content that can be shared across multiple platforms, and presented in a way that’s relevant, actionable and -- yes – even entertaining to the folks we’re trying to reach. The launch of this new web video series is a big step forward in that effort, and one we’re hoping will help us move the needle on these issues even more in the future.”

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Utica and Marcellus shale web sites

Ohio Department of Natural Resources' Division of Oil and Gas Resources Management State agency Web site.

ODNR Division of Oil and Gas Resources Management. State drilling permits. List is updated weekly.

ODNR Division of Geological Survey.

Ohio Environmental Protection Agency.

Ohio State University Extension.

Ohio Farm Bureau.

Ohio Oil and Gas Association, a Granville-based group that represents 1,500 Ohio energy-related companies.

Ohio Oil & Gas Energy Education Program.

Energy In Depth, a trade group.

Marcellus and Utica Shale Resource Center by Ohio law firm Bricker & Eckler.

Utica Shale, a compilation of Utica shale activities.

Landman Report Card, a site that looks at companies involved in gas and oil leases.FracFocus, a compilation of chemicals used in fracking individual wells as reported voluntarily by some drillers.

Chesapeake Energy Corp,the Oklahoma-based firm is the No. 1 driller in Ohio.

Rig Count Interactive Map by Baker Hughes, an energy services company.

Shale Sheet Fracking, a Youngstown Vindicator blog.

National Geographic's The Great Shale Rush.

The Ohio Environmental Council, a statewide eco-group based in Columbus.

Buckeye Forest Council.

Earthjustice, a national eco-group.

Stop Fracking Ohio.

People's Oil and Gas Collaborative-Ohio, a grass-roots group in Northeast Ohio.

Concerned Citizens of Medina County, a grass-roots group.

No Frack Ohio, a Columbus-based grass-roots group.

Fracking: Gas Drilling's Environmental Threat by ProPublica, an online journalism site.

Penn State Marcellus Center.

Pipeline, blog from Pittsburgh Post-Gazette on Marcellus shale drilling.

Allegheny Front, environmental public radio for Western Pennsylvania.