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After the Game

By RD Heldenfels Published: February 5, 2006

I love the speed with which the marketing kicks in. There, in the post-game show, is a pitch for Super Bowl product from the NFL Shop. (Big display up on its Web site, too.)


Actual news, too. At least, it sounded as if Jerome Bettis made his retirement official. If that's the case, it's a smart move. Always good to go out a winner, especially when you don't know how much more punishment your body can take.


The post-game has been going for more than 15 minutes. We've had the trophy presentation, the MVP announcement, words from Cowher, the announcement from Bettis -- all with bad sound, by the way -- and the NFL has tried to sell us stuff. Shouldn't we move on from the ''Grey's'' promos to ''Grey's'' itself?


Nope, more yakking. But not too much, thank goodness. Now we can find out what ''Code Black'' actually is , after a few more commercials.

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