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AMC sets "Breaking Bad" binges with new features

By Rich Heldenfels Published: July 1, 2014

The official word: AMC announced today a Breaking Bad Binge television event beginning on Sunday, August 10.  Every episode from the Emmy®  Award-winning drama series will air in order on Sunday nights from 5pm-1am ET/PT beginning with the pilot and concluding on Sunday, October 5 with the series’ record-breaking finale, “Felina.”  Episodes will kick-off with never-before-aired interviews with the cast and crew, including an inside look at the making of the episode, and commentary from those who helped make Breaking Bad “one of the greatest dramas in TV history” (The Hollywood Reporter).  


With millions of Breaking Bad viewers still engaged each week on social media, AMC will also give fans an even deeper dive into the Breaking Bad world with custom social graphics and content, including episode and season badges, character quote cards and iconic moments. Through a partnership with Facebook, the network will deliver a never-before-seen glimpse into the evolution of the Breaking Bad Facebook community, which consists of almost 10 million fans and still continues to grow each week.  Together, AMC and Facebook will analyze over six years of posts, likes, shares and comments to bring the series’ social stats to life and demonstrate how trends, such as the Walter White’s (Bryan Cranston) alter ego “Heisenberg,” took off on social media.


In addition, the Breaking Bad Binge will be complemented with new content on Using the Story Sync platform, the Breaking Bad Binge Companion will deliver an all-new interactive experience to fans of the show that tracks the story being told in each batch of episodes during the Binge marathon.  Every Sunday night, will release a new Companion with 40-50 pieces of content to accompany that Sunday’s episodes.  Content will include trivia questions, polls on fan-favorite through-lines throughout the series, graphics on the science of the show, freeze frames of key moments in each episode, memorable one-liners from the characters, video replays and webisodes. 


AMC’s Breaking Bad capped its historic run in September 2013, delivering a series-record 10.3 million viewers, including 6.7 million adults 18-49. Ratings for the final episode were up 300% over the previous season’s finale, demonstrating the remarkable growth of the iconic series.


From acclaimed writer, producer, director Vince Gilligan, Breaking Bad is produced by Sony Pictures Television with Mark Johnson (Gran Via) and Michelle MacLaren as executive producers. Breaking Bad, which first premiered on AMC in January 2008, follows the story of a desperate man who turns to a life of crime to secure his family’s financial future.  The series has garnered ten Emmy® Award wins – including the 2013 Emmy® Award for Outstanding Drama Series – two Peabodys, and been named to the American Film Institute’s (AFI) list of the “Top 10 Programs of the Year” (2008, 2010, 2011, 2012, 2013). Breaking Bad stars three-time Emmy® Award-winner Bryan Cranston; two-time Emmy® winner Aaron Paul; Emmy® Award-winner Anna Gunn; Dean Norris; Betsy Brandt; RJ Mitte and Bob Odenkirk

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