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And You Probably Thought TV Land Was About TV

By admin Published: April 4, 2007

TV Land is adding a movie night, and not even for TV-movies ...

Here's the official word:

TV Land continues to build itself as the ultimate Baby Boomer Entertainment Brand by premiering a new movie block, “Friday Night Movies”, on Friday, April 6, 2007 at 10 p.m. (all times ET/PT). Each Friday, the network will go back in time and feature some of the most beloved, enduring and iconic movies that made audiences laugh, cry and hold on to their seats. Among the films to be shown on TV Land include White Men Can’t Jump; National Lampoon’s Vacation; The Blues Brothers Movie; Beetlejuice; Caddyshack; Fletch; Pleasantville; Working Girl; Young Frankenstein and several others - - all of which captured the hearts of Boomers and are still talked about today.

“Whether their first experience with these movies was at the multi-plex or on TV, Boomers love great movies, and TV Land is proud to showcase these for our audience,” states Larry W. Jones, President, TV Land. “Friday nights are the perfect night to kick back, relax and enjoy these movies all over again.”

Upcoming features include White Men Can't Jump, Weekend at Bernie's Soapdish and Punchline.

And, much the way AMC stopped being a channel for American Movie Classics and TNN in its waning days was less about Nashville, TV Land has become more interested in being a vaguely recognizable brand than a clear destination for viewers wanting older TV shows.

Feh.

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