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''Betty'' Picked Up

By RD Heldenfels Published: October 13, 2006

More news about shows getting full-season deals, this one from ABC:

The most-watched new TV show of the 2006-07 season, "Ugly Betty" was picked up for a full season order, Stephen McPherson, president of ABC Entertainment announced today. The show, based on the world’s most popular telenovela, "Yo Soy Betty La Fea," is executive-produced by Salma Hayek and stars America Ferrera as Betty Suarez.

"In just two weeks ‘Ugly Betty’ has given us an impressive foothold leading into the ‘Grey’s Anatomy’ hour on Thursday night," said McPherson. "The show has proven to be competitive in a very strong time period, and we’re thrilled with ‘Ugly Betty’s’ performance."

The ABC freshman has already established itself a solid second to CBS’ time period veteran "Survivor" in the 8 o’clock hour among Total Viewers (15.3 million) and Adults 18-49 (4.7/13), while holding the No. 1 position on average with Adults 18-34 (4.0/12). On average, "Ugly Betty" has improved the time period for ABC by 96% in Total Viewers (15.3 million vs.. 7.8 million) and by 92% in Adults 18-49 (4.8/14 vs.. 2.5/7) over the same nights last year. Additionally "Ugly Betty" qualifies as the No. 1 new series this season in Total Viewers (1.13 million) and Adults 18-49 (3.2/9) among Hispanic viewers watching English language TV.

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