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Buy a Cable Network, Put Olympics On It

By admin Published: February 11, 2008

This from NBC today:

NBC Universal has added Oxygen, the newly acquired female-targeted network, as an additional Olympic platform to provide significant weekday coverage of the 2008 Beijing Olympic Games. The announcement was made today by Dick Ebersol, Chairman, NBC Universal Sports & Olympics and Lauren Zalaznick, President, Oxygen and Bravo Media.

"We're thrilled to be able to bring the Olympics to Oxygen's loyal audience," said Ebersol. "This provides yet another platform for NBC Universal's unprecedented coverage of the most anticipated event of the decade, the Beijing Games."

Oxygen's Olympic coverage will air weekdays from 6-8 p.m. ET and will feature a daily insider's look at gymnastics. The gymnastics show will offer an entertaining mix of in-depth analysis and exclusive athlete interviews, providing the most comprehensive coverage of one of the Summer Olympics most beloved sports. The show will utilize the unparalleled experience of NBC's expert commentators and the unique resources of NBC's production team. Oxygen will also offer extensive coverage of equestrian, tennis, rhythmic gymnastics and synchronized swimming.

The Beijing Olympics begin in August. NBC plans 3,600 hours. I asked how many networks it will have coverage on and got this answer:

NBC Universal’s NBC, USA, MSNBC, CNBC and Oxygen will all provide coverage from Beijing with high definition coverage on NBC’s HD affiliates, USA HD and Universal HD. Spanish-language Olympic coverage will be seen on NBC Universal’s Telemundo.

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