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CBS Thinks Valentine's Day Is Time for "Mad Love"

By admin Published: January 26, 2011

The official word: CBS's new comedy, MAD LOVE, will now premiere on Valentine's Day, Monday, Feb. 14 (8:30-9:00 PM, ET/PT), one week earlier than previously announced.

"It’s a marketing-driven move that makes scheduling sense. A 'Mad Love' premiere on Valentine’s Day offers some great promotional and thematic tie-ins," said Kelly Kahl, Senior Executive Vice President, CBS Primetime.

MAD LOVE, a comedy about a quartet of New Yorkers—two who are falling in love and another two who despise each other (at least for now)—stars Jason Biggs, Sarah Chalke, Tyler Labine and Judy Greer. Matt Tarses and Jamie Tarses are executive producers for Sony Pictures Television in association with CBS Television Studios.

RULES OF ENGAGEMENT debuts in its new Thursday (8:30-9:00 PM, ET/PT) time period on Feb. 24.

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