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Cheerleaders Are Forever

By RD Heldenfels Published: September 13, 2006

For those of you who fondly remember the heyday of the Dallas Cowboys Cheerleaders -- which included TWO TV-movies -- I offer this announcement:

CMT goes behind closed doors to witness the sacred tryouts of one of the nation’s most beloved institutions in DALLAS COWBOYS CHEERLEADERS: MAKING THE TEAM, premiering Friday, September 29 at 9:00 -10:00 p.m., ET/PT.  Each year nearly 1,000 women descend upon Texas Stadium with the dream of wearing the world-famous blue and white uniforms.  Following a successful two-hour special which aired on CMT last fall, the new eight-episode series captures the entire selection process as cheerleading hopefuls struggle with rigorous fitness standards, intricate dance routines and the signature “kick-line” to become one of the 36 chosen in DALLAS COWBOYS CHEERLEADERS: MAKING THE TEAM.

From open auditions to the first home game, the series follows a grueling four-month process as hopefuls are grilled, groomed, tested and trained in their quest to become a world-famous Dallas Cowboys Cheerleader.  A former Dallas Cowboys Cheerleader herself, Director Kelli Finglass demands only the best from her girls and ultimately, their fate rests in her hands.  With unprecedented access, DALLAS COWBOYS CHEERLEADERS: MAKING THE TEAM goes onto the field and into the judges chambers to find out just what it takes to become one of the most elite cheerleaders in the NFL.

I have to think this is either a bit of a comedown for the Cheerleaders, or a comeback attempt. In the '70s, the Cheerleaders were a major brand; the first ''Dallas Cowboys Cheerleaders'' movie, which originally aired in January 1979, was the most-watched TV movie of that season. Now they're like Miss America, banished from broadcast to repair their reputation on cable.

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