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Convergence

By admin Published: May 21, 2007

Mark Cuban has a few thoughts here. I have a couple of reactions, after the jump ...

The first is that the sort of convergence he is describing has been happening on a small scale. You have broadcast journalists blogging, and you have guys like me writing for a print edition of the Beacon, writing online and podcasting occasionally. Adding a videographer to the mix wouldn't be that big a stretch -- except that, as some of Cuban's commenters noted, the visual demands of TV include reasonably good-looking people with voices that won't offend the audience's ear.

I also wonder, in the sort of big news convergence Cuban is talking about, who breaks the tie when it comes to presentation? Will the skills of TV be deemed more important than those of print, or the other way around? Will the workhorses capable of churning out stories for multimedia be the gold standard, or will it be personalities (whether from print or other media) whose output is less important than their connection to the audience?

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