The official word, complete with ratings minutiae (some of which is relatively minute):
The CW Network has ordered early pickups for the 2014-15 season for its hit series ARROW, REIGN, THE ORIGINALS, THE VAMPIRE DIARIES and SUPERNATURAL,which will be returning for itstenth season next fall. The series pickups were announced today by Mark Pedowitz, President, The CW.
“This season we've had great success with our new hit series THE ORIGINALS paired with SUPERNATURAL, giving us our best Tuesday nights in years. THE VAMPIRE DIARIES is #2 in its time period in the young adult demos, and with ARROW continuing to gain among young men, and REIGN growing its time period, we now have strong nights on Tuesday, Wednesday and Thursday,” said Pedowitz. “I'm very pleased to announce early pickups for all five series, and let our fans know they’ll have more great drama to look forward to next season.”
The CW's lineup of breakout freshman hit series THE ORIGINALS and fan favorite SUPERNATURAL has doubled the network's Tuesday night ratings year-to-year in adults 18-34 (+100%, 1.4 vs. 0.7), grown +150% in adults 18-49 (1.5 vs. 0.6), and gained +88% in total viewers (3.2 million vs. 1.7 million) versus last season. In its ninth season, SUPERNATURAL has seen double-digit increases year-to-year in total viewers and all key demos, and recently had its most watched episodes since 2010.
In its second season, ARROW is The CW's most-watched series (3.9 million), and is #1 in its time period among men 18-34 (1.4). THE VAMPIRE DIARIES remains the network's highest-rated show in all key demos in its fifth season, and season to date is ranked #2 in its time period among adults 18-34 (1.8 – tie), and #3 in adults 18-49 (1.8), ahead of ABC and NBC. Season to date, REIGN has improved its time period in total viewers (+4%, 2.35 million) and in women 18-49 (+8%, 1.3).
This season, both ARROW and THE VAMPIRE DIARIES have also seen a 25% jump in digital viewing versus last season, and SUPERNATURAL has seen a huge 57% jump in digital viewing over last year. THE ORIGINALS was also named the most social new series of the fall season by ListenFirst Media.