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"Deathly Hallows" Sets More Records

By admin Published: July 15, 2011

The official word: Warner Bros. Pictures’ “Harry Potter and the Deathly Hallows – Part 2” smashed the domestic box office record for a midnight opening, taking in a phenomenal $43.5 million. The announcement was made today by Dan Fellman, President, Warner Bros. Pictures Domestic Distribution.
In addition, the film broke the midnight opening record for IMAX theatres, with a $2 million gross on a record number of IMAX screens.
Some midnight showings around the country capped marathon screenings of all the previous Harry Potter movies, leading up to the long-awaited finale. There were fan celebrations at a number of theatres, with audience members dressing up as their favorite characters, turning the release of the film into a shared event.
“Harry Potter and the Deathly Hallows – Part 2” is also the first in the series to be released in 3D, and many lucky fans attending midnight 3D screenings received commemorative Harry Potter 3D glasses to keep as a souvenir.
The midnight opening record came on the heels of the film setting the record for advance ticket sales. Many of the opening day’s shows were sold out weeks ago as moviegoers rushed to be among the first people to see the last title in the most successful film franchise of all time.

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