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Doing the Schedule Shuffle

By admin Published: December 19, 2007

The networks can't seem to make up their minds. Earlier today I got this e-mail re "Celebrity Apprentice":

NBC's "The Celebrity Apprentice," which was previously scheduled to premiere on Thursday, January 3 (9-10 p.m. ET), will now debut one week later on Thursday, January 10 (9-10 p.m. ET). For its seventh season, the series returns to New York City as Donald Trump welcomes an all-star celebrity lineup of candidates who will work to raise over $1 million for various charities.

Then, later today, ABC made a move, also involving Jan. 3. Here's its announcement:

Four ambitious, sexy women who have been best friends since business school -- Mia, Zoe, Juliet and Caitlin -- try to have it all. They aren’t just powerful and intelligent as singular executive sensations in today’s corporate battlezones; they’ve bonded into a formidable unit – a “Cashmere Mafia” -- to support and counsel each other through good times and bad. How better to climb up the corporate ladder than with your buddies at your side? Whether it’s coping with rocky marriages, fending off scheming colleagues or just trying to find themselves in the midst of their chaotic lives, these compelling women use their valuable friendship to keep centered, on a special premiere of “Cashmere Mafia,” SUNDAY, JANUARY 6 (10:01-11:00 p.m., ET), followed by its regular time period premiere which remains on WEDNESDAY, JANUARY 9 (10:00-11:00 p.m., ET), on the ABC Television Network.

Editors note: The special premiere originally scheduled for Thursday, January 3, will now air on Sunday, January 6.

I wonder if all concerned fear that Jan. 3 is still a time when people are thinking less about TV than extending their vacations past New Year's Day into a later part of the week. Or maybe they figure that folks will still be working their way through their Christmas-gift DVDs ...

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