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Fun With Stats and Asterisks

By admin Published: May 2, 2007

This arrived from Discovery today:

Discovery Channel’s epic series PLANET EARTH has gone down in the record books as cable’s highest-rated natural history program of all time, the most watched cable event* of all time, and the most watched cable event of the season (excluding sports, ranked on P18+, AA (000)). With over 65 million viewers (cume, all dayparts, 1-min. qualifier, including the two-hour “Filmmakers’ Story” special), PLANET EARTH averaged a 3.3 household rating, with each of the series’ 11 episodes premiering to a 3.0 household rating or above.

PLANET EARTH was the #1 ad-supported cable program, excluding sports, among Persons 25-54 for all six Sundays of its air. The series rated on average higher among Men 25-54 than Sunday broadcast programs including The Apprentice (NBC), Brothers & Sisters (ABC) and FOX Easter programming on 4/8 (Family Guy, American Dad, King of the Hill). Compared to Discovery Channel’s prior six Sundays, PLANET EARTH increased the primetime (8-10 PM) average with triple digit ratings gains, including: +121% HH, +133% P25-54 and +150% P18-49.

The asterisk in the first sentence leads to this:

* Event defined as original, premiere miniseries programming, with gross rating points totaled across telecasts, excluding sports or news.

I am thinking that Discovery should do a special just explaining all its numbers. With HD pictures of undersea creatures, of course.

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