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"Hatfields" Breaks Its Own Ratings Record

By Rich Heldenfels Published: May 31, 2012

By the way, it will also be on DVD and Blu-ray on July 31.

The official ratings word: Night three of HISTORY’s HATFIELDS & MCCOYS surpasses night one delivering 14.3 million total viewers making it the new #1 entertainment telecast of all time on ad-supported cable. It also averages 6.3 million Adults 25-54 impressions making it the #1 entertainment telecast on ad supported cable in 14 years. All three parts of the hit, scripted event rank as the top three entertainment telecasts of all time in ad supported cable history among total viewers.


HATFIELDS & MCCOYS night three continues the ratings dominance with 6.3 million Adults 25-54, 5.1 million Adults 18-49, 3.5 million Males 25-54 and 2.8 million Males 18-49.


Overall, for the three nights on May 28 – 30, HATFIELDS & MCCOYS averaged an incredible 13.8 total viewers, 6 million Adults 25-54 and 4.9 million Adults 18-49. The 4.9 million Adult 18-49 impressions average make it the highest rated mini series or movie on cable since 1998.


The debut of HATFIELDS & MCCOYS premiered on Monday, May 28 from 9-11 p.m. with over 13.9 million total viewers, 5.8 million Adults 25-54 and 4.8 million Adults 18-49. Over 17 million people watched both the premiere and encore telecast.


Night two of HATFIELDS & MCCOYS that aired on Tuesday, May 29 from 9-11:05 p.m. garnered 13.1 million total viewers, 4.7 million Adults 18-49, 5.9 million Adults 25-54, 2.5 million Males 18-49 and 3.2 million Males 25-54. In Adults 25-54 and Men 25-54, part two retained 100% delivery from night one. In primetime on May 29th, HISTORY was the #1 network on television among total viewers, Adults 25-54 and Adults 18-49.


Additionally, May 28-30 was the highest trafficked 3-day (72 hour) period of all-time for across all key metrics and attracted more than 1.6 million unique visitors over the three days.


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