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"Hatfields/McCoys" Sets Ratings Record

By Rich Heldenfels Published: May 29, 2012

The much promoted Kevin Costner miniseries drew 13.9 million viewers to its Monday premiere. You can read my review here.

The official word: The debut of the HISTORY’s HATFIELDS & MCCOYS, which premiered on Memorial Day and continues tonight and Wednesday (9-11pm ET/10c) becomes the #1 non-sports telecast in ad supported cable television history, with over 13.9 million total viewers, 5.8 million adults 25-54 and 4.8 million Adults 18-49 (based on Nielsen’s fast cable ratings). Over 17 million people watched both the premiere and encore telecast last night.

“With all the success we have had at HISTORY, we felt strongly for some time that we should own historical drama, and in true HISTORY fashion, we have done it, with – pardon the pun – guns ablazin! We couldn’t be more proud of the entire cast and crew – this has been an amazing collaboration – from Kevin Costner, Bill Paxton, Mare Winningham, Powers Boothe, Tom Berenger, and everyone involved in truly making history!” said Nancy Dubuc, President & General Manager, HISTORY.

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