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"Haven" To Have TV/Twitter-Crossing Arc

By admin Published: August 10, 2011

The offical word: Syfy's popular series "Haven" will become the first
television series to create a storyline that flows between the show itself and
the micro-blogging service Twitter when it launches a special seven-episode arc
beginning Friday, August 12, at 10PM (ET/PT).

“The Haven writers and producers have done an amazing job of crafting a story
line that seamlessly moves between the TV show and Twitter,” said Craig Engler,
General Manager and Senior Vice President,
Syfy Digital.  “Although there have been simple integrations before, no one has fully and organically integrated Twitter into the fabric of the show in the way Haven is doing. If you watch
and use Twitter, you’re in
for a real treat.”

In the story, Vince (Richard
Donat) and Dave (John Dunsworth), who run the newspaper in Haven, join Twitter
as newcomers to the medium. Viewers who follow their characters (@VinceHaven,
@DaveHaven) will see them interact with a mysterious Twitter user (@ColdInHaven)
who knows more about Haven – and Vince and Dave – than anyone should.

Said Executive Producer Lloyd Segan: “Although Twitter has been featured in TV shows before, this is the first time a storyline from a television series has been fully integrated with the popular online service. The story has been created in such a way that viewers who don’t follow the Twitter
plot can still enjoy the show. For those that do, there will be a special
meaning to events in Haven during these seven episodes.”

As the special plot unfolds on Twitter, viewers will catch glimpses of it in the show itself, where they’ll be directed to follow the Twitter conversation through special promos. The outcome to the Twitter story will be revealed in the second-season finale on Friday, September 30.

Continues after the jump.
"Twitter has become the default platform for TV fans to
talk, in real-time, about the shows they love," said Robin Sloan, manager of
media partnerships at Twitter. "
Syfy has embraced that conversation, and now it's breaking new ground
with this
Haven storyline. It incorporates Twitter more deeply into the show's plot
than anything we've ever seen before."

can follow the story on Twitter with the hashtag #HavenNews as well as on

Syfy and Twitter will be
working together during the seven-week event to measure viewer engagement around
Haven Twitter
storyline. The findings will be shared in an online case study, with best
practices for any network to use when integrating Twitter directly into a

Now in its second season,
, starring Emily Rose, is
based on The Colorado Kid from renowned author Stephen King.  The series follows
FBI agent Audrey Parker (Rose), who takes up residence in the small town of
Haven, Maine, and soon discovers the town’s many secrets. 

A longtime refuge for people with an eclectic range of
supernatural abilities, Haven also holds the key to unlocking the mysteries of
Audrey’s lost past.  Among the townspeople are Nathan Wuornos (Lucas Bryant), a
handsome local cop with his own supernatural affliction, and Duke Crocker (Eric
Balfour), a smuggler and reluctant aide in solving Haven's troubles.

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