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Live 8 Done Better

By RD Heldenfels Published: July 8, 2005

I was curious about the Live 8 broadcast over the holiday weekend, but not curious enough to sit long through all the talking to get to occasional music. That was a pretty common perception, and MTV has decided to make up for it. Here's the official announcement:


MTV: Music Television and VH1 announced today that this Saturday, July 9, the two networks will collectively air 10 consecutive hours of commercial-free musical performances from the recent Live 8 concerts that took place July 2. VH1 will kick off the first five hours of “Live 8: A Concert to Make Poverty History” from 10am-3pm ET/PT. Continuing the music play, MTV will pick up with an additional five hours, beginning at 3pm ET/PT through 8pm ET/PT.


“Live 8 was a wonderful, peaceful, global and epic event involving over 150 musical acts playing their hearts out for the noble cause of eradicating poverty worldwide,” said Van Toffler, MTVN Music Group President. “At MTV and VH1, we’re in a constant and candid dialogue with our audience. Since last Saturday, our viewers have resoundingly told us on-line they want to see full performances from their favorite artists. As a result of viewer demand and thanks to the Live 8 organizers and performers, MTV & VH1 will air 10 consecutive hours from one of the most important musical events of our time.”


Additionally, premiering Friday, July 8 at 9pm ET/PT, MTV will air a half-hour news special titled “Live 8: Next Steps,” which will include news packages about the concerts, the G8 Summit and more. The special will repeat on MTV following the 5-hour music block on Saturday, July 9, at 8pm ET/PT.


...


VH1 and MTV’s presentations will differ somewhat, with each network airing those performances that best fit the interests of their audiences. For example, both channels will air performances from U2, Pink Floyd, Orchestra Baobab, Coldplay and Sir Paul McCartney, with VH1 airing Rob Thomas, Sting, Dave Matthews Band, and Maroon 5 exclusively and MTV airing Linkin Park & Jay Z, The Killers, Kanye West and Green Day exclusively. A full rundown for each network will be available on their respective websites, mtv.com and vh1.com, on Friday.


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