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Mixed Notes Monday

By Rich Heldenfels Published: October 7, 2013

Are tweets a way to measure audience interest? Is this different from, say, finding out what people discussed around the water cooler? The New York Times reports on Nielsen's new Twitter analysis.

Is NBC backing away from support of gun groups? Media Matters notes the network is dropping one sponsorship.

Cleveland's own Halle Berry, who just became a mom again,  will join a CBS summer series for next year. The official word:

Academy Award winner Halle Berry will star in EXTANT, a serialized drama from Steven Spielberg’s Amblin Television and CBS Television Studios.  In August, the CBS Television Network announced a straight-to-series order for EXTANT, to be broadcast in summer 2014. 

In a thrilling drama, Berry will play an astronaut who returns home from a year-long solo mission in space and tries to reconnect with her husband and son in their everyday life.  Her experiences in space and home lead to events that ultimately will change the course of human history.

“There's only one Halle Berry and we are incredibly honored that she has chosen EXTANT to expand her illustrious career,” said Steven Spielberg. “As she does with everything she touches, she will bring a deep authenticity to her role and I very much look forward to working with her.”

The NAACP Image Awards will air on TV One beginning next year. From the official word:

The NAACP, the nation’s oldest and largest civil rights organization and home of the prestigious NAACP Image Awards, has partnered with the TV One network in a new multi-media five year agreement.

Under the five-year contract, TV One becomes the television home for the association’s awards show, beginning with the live airing of the “45th NAACP Image Awards” in February 2014. The multimedia partnership was jointly announced today by NAACP National Board of Directors Chairman Roslyn M. Brock and TV One Chairman and CEO / President of Radio One Alfred Liggins.

 “Our new multi-faceted long-term partnership with TV One will bring expanded visibility and awareness of the NAACP and its important programs, such as the NAACP Image Awards,” said NAACP’s Brock. “TV One offers the resources and capabilities to reach audiences in today’s broad media universe, therefore advancing the message of promoting and protecting human and civil rights.”

The NAACP Image Awards is the nation’s premier event celebrating the accomplishments of people of color in the fields of television, music, literature and film and also honors individuals or groups who promote social justice through creative endeavors.

TV One will air live broadcasts of the Image Awards and red carpet arrivals in 2014. In addition, the network will provide promotional support on TV One, Radio One and Reach Media, Interactive One, and via a multi-platform marketing campaign. In addition, to elevate the historic organization’s initiatives, there will be dedicated coverage on News One Now, TV One’s new daily news and information program,

 

 

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