With soaps looking ever more endangered, here's good news for fans of one show. The official word: NBC has picked up its daytime drama “Days of our Lives” – which is celebrating its 45th season today on NBC -- for two more years through the 2012-13 season. The announcement was made today by Jeff Gaspin, Chairman, NBC Universal Television Entertainment.
“‘Days of our Lives’ remains vitally creative through the years as it continues to draw new generations of viewers, especially among its loyal female audience” said Gaspin. “NBC salutes the series on its 45th anniversary and we look forward with great anticipation to working with the production team for the years to come.”
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“This important and enduring series is an iconic part of NBC’s history as well as that of daytime drama,” said Bruce Evans, Senior Vice President, Current Programming, NBC Entertainment. “The creative team, cast and crew work hard each day to ensure that ‘Days’ continues to remain fresh and relevant to its legions of devoted fans across the country.”
“With great joy, I am pleased to announce the best news any soap opera could receive. ‘Days of our Lives’ has been picked up through September of 2013,” said Ken Corday, executive producer of “Days.” “We extend our greatest gratitude to NBC for blessing us with the gift of such an amazing commitment.”
“We continue to be big believers in the serialized daytime drama and we’re thrilled that our great partners at NBC have renewed ‘Days of our Lives,’” said Steve Mosko, president, Sony Pictures Television. “An iconic global brand, ‘Days’ entertains millions of loyal, engaged viewers, on television and online, in the US and around the world.”