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Nice Shirts, But $60 Worth of Nice?

By admin Published: April 29, 2009

From today's mail:
Charlie Sheen, renowned television and film actor, and Christopher Wicks, designer and owner Rock & Roll Religion have finalized a deal to sell the signature line of retro shirts at Nordstrom retailers nationwide. The collection, which features Sheen's iconic short sleeved, button- up shirts officially launched at Magic Las Vegas on February 17, 2009 and will be available for purchase beginning in June. ...

DaVinci clothing is a high quality, California made line of casual shirts, reminiscent of the rockabilly culture born in the 1950's. As the fashion industry's premier purveyor of rock and roll and iconic apparel, Wicks designs other popular brands such as English Laundry, Fender: The Clothing Collection and The Jimi Hendrix Experience. The DaVinci Collection by Charlie Sheen allows the pair to merge the laid back, stylish look Sheen is known for, with the classic, quality pieces Wicks consistently delivers.

"The launch of DaVinci Collection by Charlie Sheen has been really exciting thus far," said Sheen. "I am happy the designs have been well received and am looking forward to taking the next step with the line and Christopher Wicks. I feel people are really drawn to the line for its comfort, quality and vintage inspired look and I hope we have much success with it at Nordstrom."

"Mr. Sheen has been a wonderful partner in getting DaVinci Collection by Charlie Sheen off the ground," said Wicks. He understands the design process, and I think the natural fit of the casual, yet chic designs with his personal taste make the product very marketable."

The DaVinci Collection by Charlie Sheen incorporates the classic DaVinci mainstays such as agoya shell buttons, retro patterns and vertical contrasting color combinations with additional detailing and embroidery to enhance each piece. Made of cotton, rayon/acetate or rayon/polyester blends, pieces are manufactured from the original designs of the 50's, 60's and 70's.

Sheen and Wicks' collection currently focuses on short sleeved, button-up, casual shirts with plans to expand to additional products. Retail price points range from $59.00-$79.00.

DaVinci by Charlie Sheen will be available at select Nordstrom stores as well as the English Laundry flagship store (7519 Melrose Avenue, Los Angeles, California) and at in June of 2009.

About Rock and Roll Religion
Headquartered in Los Angeles, Rock and Roll Religion, owned by designer Christopher Wicks, is the parent company of brands including English Laundry, Fender®: The Clothing Collection, Jimi Hendrix: The Experience, and DaVinci. Wicks, a child of the sixties in Manchester, England, has always drawn his influences from rock and roll icons such as The Rolling Stones and The Sex Pistols.

About DaVinci Clothing
"Original since 1952", DaVinci clothing is a high quality California made product with buttons, trims and specialty embroideries that are manufactured exactly from the original designs of the 50's, 60's and 70's.

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