The official word:
Whether it’s watching last night’s drama, last season’s premiere of a sitcom or an original series that doesn’t even air on terrestrial television, Americans are digitally smitten with discovering, catching up on and accessing content on their own terms.
And it’s this content availability that has helped power a sharp video viewing curve, as mobile device penetration, coupled with on-demand options, continue to grow, and as viewers spend more time watching. In fact, according to Nielsen’s Q1 2014 Cross-Platform Report, video on demand (VOD) has come of age over the last two years.
Currently available in over 60 percent of U.S. households, VOD is increasingly contributing to the viewing potential. What’s more is that recently telecast VOD (RTVOD) has emerged as a legitimate choice for consumers who might not have a DVR or simply missed recording last night’s episode.
Nielsen’s most recent Cross-Platform Report took a look at the On-Demand landscape and found some interesting insights to share.
Key findings include: