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"Studio 60" Keeps On

By admin Published: November 9, 2006

I haven't gotten around to writing about how much I disliked this week's episode, the first of two parts. But it doesn't matter, since NBC is going to let the show keep bugging me. The official word, with ratings rationalizing:

NBC has renewed its critically acclaimed, first-year drama "Studio 60 on the Sunset Strip" (Mondays, 10-11 p.m. ET) for the remainder of the 2006-07 season, it was announced today by Kevin Reilly, President, NBC Entertainment.

"I am pleased to show our support for this outstanding and ambitious effort from executive producers Aaron Sorkin and Thomas Schlamme," said Reilly. "From the start, they have delivered the superb show that we wanted. The critical support has been rock-solid and there is a passionate core audience. We can't wait for what's going to come in the remainder of the season."

"Studio 60 on the Sunset Strip" is averaging a 4.0 rating, 9 share in adults 18-49 and 9.8 million viewers overall (through November 6) and has increased its rating week-to-week in 18-49 with each of its last two telecasts. "Studio 60" has consistently delivered some of the highest audience concentrations among all primetime network series in such key upscale categories as adults 18-49 living in homes with $75,000-plus and $100,000-plus incomes and in homes where the head of household has four or more years of college.

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