The official word: Sundance Channel announced today that it will rebrand itself as SundanceTV in February leading up to the premiere of the network’s newest original scripted series, “The Red Road.” The network’s rebrand supports its commitment to creating fresh and daring original programming. The new design adapts to stand out in today’s multi-platform digital TV ecosystem and will feature a streamlined logo in a modern sans serif font and neutral palette. The updated logo reflects the creativity, ambition and innovation of the network’s original content.
“We have made great strides in the past few years with our original programming and we see this as the perfect moment to mark that shift with a new name and fresh logo,” stated Monica Bloom, SundanceTV’s SVP of Marketing. “SundanceTV aims to create television that is as remarkable as the best independent films, and this rebrand embodies that position with confidence.”
SundanceTV will rollout its redesign in the weeks leading up to the February 27 premiere of its highly anticipated original series, “The Red Road” starring Jason Momoa, Julianne Nicholson and Martin Henderson. Later this year, the network will unveil “The Honorable Woman,” starring Maggie Gyllenhaal and season two of critically acclaimed “Rectify.” 2013 was a landmark year in which Sundance Channel successfully launched a widely acclaimed original scripted slate with “Top of the Lake,” “Rectify” and “The Returned,” in addition to receiving a record number of Primetime Emmy nominations and a Golden Globe win for Elisabeth Moss in 2014 for her performance in “Top of the Lake.”
SundanceTV's new logo and rebrand were developed in partnership with Base Design and Johnson + Wolverton.