The network is airing live performances of "Hot in Cleveland" and "The Soul Man," and is going live in a couple of ads, too. The official word:
TV Land is taking the network’s big LIVE event on Wednesday, March 26th and making it EVEN MORE LIVE! Stars of TV Land’s “Hot in Cleveland” and “The Soul Man” will participate in LIVE commercials during the shows’ season premieres on Wednesday, March 26th at 10pm ET/PT, the network announced today. The cast of “Hot in Cleveland,” Valerie Bertinelli, Jane Leeves, Wendie Malick and Betty White, will take part in an ad for Toyota and Niecy Nash of “The Soul Man” will do the same for Bush Brothers.
“First, we decided to do two live episodes. Then, we decided to have Betty and Cedric crossover in to each other’s shows. Then, we decided to do LIVE commercials. Are we crazy? Yes!” said Larry W. Jones, President, TV Land. “Can’t wait until tonight to see how it all works out!”
In the 10pm half-hour, the 30-second Toyota ad with the stars of “Hot in Cleveland” will revolve around Elka (White) showing off her 2014 Toyota Highlander in her new parking spot – right on the “Hot” soundstage.
Then, the 30-second ad for Bush’s® Grillin Beans® with Niecy Nash will run in the 10:30pm half-hour when “The Soul Man” goes live, as Nash’s character Lolli will tell at-home audiences her secret for a great barbecue and getting your man to cook – Bush’s Grillin Beans! Both commercials will be shot inside the stages, with the Bush’s commercial taking place in the kitchen set of “The Soul Man.”
In addition, “Hot in Cleveland” will also feature an advertising integration with eHarmony. In the live episode, Joy (Leeves) and Bob (guest star Dave Foley) struggle to get out of a sticky situation using eHarmony as part of the solution.
Tune in on tonight – Wednesday, March 26th at 10pm and 10:30pm ET/PT – to see the live episodes with live commercials