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Who's Watching the Olympics?

By admin Published: February 25, 2010

Here's some Nielsen data:

Females compose 56% of the audience; Males make up 44%.

- Ratings among viewers age 55 and older are 82% higher than the national average. Conversely, ratings among teens are 57% lower than the average.

- Hispanic and African-American ratings are each 74% below the national average

- Ratings are highest in the West Central region of the U.S. and lowest in the Southwest.

- Ratings in HD-capable homes are 14% than the national average. In DVR households, ratings are 12% higher.

For more details, go here.

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