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WKYC Changing Daytime Programming

By Rich Heldenfels Published: July 19, 2012

Yesterday went a little crazy, so I am late in posting this announcement. But here goes the official word (and don't miss the reference to "advertiser friendly" material):

WKYC TV 3’s President and General Manager Brooke Spectorsky announced today that on Monday, August 13th the station will launch its new show “Live On Lakeside”. Hosted by Hollie Strano and Michael Cardamone, the new show will be a mix of news, weather, entertainment, lifestyle and advertiser friendly segments. Airing from 11a.m. – 12:30p.m., the show will also feature News Anchor Amanda Barren, Meteorologists Bruce Kalinowski and Marcus Walter, Arts, Culture and Entertainment Reporter Karina Mitchell, Lifestyle and Features Reporters Joe Cronauer and Desiray McCray, “Ways To Save” Anchor Matt Granite and a host of other contributors.

“We felt strongly that the time had come to re-examine what we were offering our daytime viewers and come up with a fresh approach that would be interesting and viable on all the station’s platforms,” said Spectorsky. “We feel that the combination of Hollie Strano and Michael Cardamone will be a winner with viewers and advertisers alike.”

“Live On Lakeside” is being produced by veteran programming producers Terry Moir, Claire Donovan, Erica Wilke and newcomer Michael Paciotti. “We couldn’t be more pleased with the depth of experience and talent we’re bringing to the production side of the show and we have hopes that viewers will enjoy a show aimed at highlighting many of the positive aspects of living here in Northeast Ohio,” Spectorsky added.

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