There's a "Star Trek Into Darkness" app, which wil get a showcase Sunday, and is now on my phone. Hey, it's "Star Trek." And at first glance the app is kind of cool. The official word:
“STAR TREK INTO DARKNESS” FIRST OF ITS KIND APP AVAILABLE FOR FREE FROM THE APP STORE AND GOOGLE PLAY
FIRST SURPRISE UNLOCKED DURING THE SECOND QUARTER OF THE BIG GAME FEBRUARY 3RD
“STAR TREK INTO DARKNESS” first of its kind application, based on J.J. Abrams’ upcoming Paramount Pictures film, is now available to download for free from the App Store and Google Play. Users who have the app will have unprecedented access to all STAR TREK content, as well as the opportunity to participate in missions and win valuable prizes.
Utilizing the latest technologies from Qualcomm Incorporated, such as Qualcomm Labs’ Gimbal™ platform and Qualcomm Vuforia™ augmented reality platform, the app will allow users to delve deeper into the Star Trek universe by interacting directly with materials from the eagerly awaited film to unlock additional content and experiences. The users collect points, see content, and work their way through the Star Trek Academy. The app was first announced on January 7th, 2013 at the Consumer Electronic Show, during Qualcomm’s Chairman and CEO Dr. Paul E. Jacobs’ keynote address demonstrating the ability to “harness the power of the smartphone to bridge the digital and physical world, allowing the studio to market the film in the real world and simultaneously bring users into the film’s story and world.”
Highlights of the “STAR TREK INTO DARKNESS” app include:
• A geofencing function for location-based experiences such as encouraging viewers to go to the movies;• A geofencing function for location-based experiences such as encouraging viewers to go to the movies;
• An audio scan function that can be turned on to automatically recognize and reward users for watching “STAR TREK INTO DARKNESS” content on TV and other media;
• New “STAR TREK INTO DARKNESS” content, such as videos, images and wallpapers delivered directly to users’ mobile devices;
• Exclusive opportunities and special offers only available to app users.
“STAR TREK INTO DARKNESS” is written by Roberto Orci & Alex Kurtzman & Damon Lindelof and directed by J.J. Abrams. Abrams is producing with Bryan Burk through Bad Robot Productions, along with Lindelof, Kurtzman and Orci. Jeffrey Chernov and Skydance Productions’ David Ellison, Dana Goldberg and Paul Schwake are the executive producers.
“STAR TREK INTO DARKNESS” opens in theaters everywhere May 17th, 2013.