The branding of a company is a hot topic; as is the branding of oneself as an applicant for jobs. A question is where does the brand come from. One answer, and I think a good one, is that the Organizational Brand is a reflection of how you treat your employees. That is, if you want to know how customers and applicants see your brand, ask employees what they think of the company. Conduct an attitude survey. Of course, customers and applicants may have different viewpoints, but your own employees are a good place to start.

For some similar reflections, see the following from Workforce.

On Critics of Testing,

I am sure that as soon as the first test was invented, by the Chinese according to the history of assessment, the first critic of testing was born. Criticisms of testing are nothing new. I would bet there have been a few test constructors burned at the stake and if we still had burning stakes there would be teacher unions calling for just that punishment for those who create standardized educational tests.

For two days (Nov. 16 - 1 - 4 pm, Nov. 17 10am 1 pm) the Center for the History of Psychology at The University of Akron will have an Open House, tours, and book sale. The Center for the History of Psychology is located on The University of Akron campus at 73 College Street (corner of College & Mill streets). Please contact Dorothy Gruich by email gruich@uakron.edu or call 330-972-7284.