In an effort to meet NCAA football attendance requirements and boost general interest in the football program, recently hired Kent State Athletic Director Joel Nielsen has unveiled his "90Ksu: Everyone Counts" plan.
The new marketing campaign, aimed at tackling two goals at the same time, is built around increasing both interest in the program and ticket sales.
The NCAA mandates each university to sell 90,000 tickets a season, or 15,000 per home game. Last season, Kent State sold 93,000 tickets, just breaking the minimum set by NCAA standards.
With that in mind, Kent State is revamping how it approaches the football program.
"I've said from day one that football is going to be a priority and the NCAA already had its attendance requirement in place, so we decided to take both notions and turn them into one campaign. Rather than running from the NCAA number, we're embracing it," said Nielsen.
While increasing ticket sales is the immediate goal, Nielsen made it clear this plan will be implemented for years to come.
"I have a vision of parking lots filled with tailgaters, Dix Stadium packed with fans wearing their Blue and Gold and little kids running around on the field after a Kent State victory," said Nielsen. "We're going to do everything we can to make that vision a reality."
90Ksu covers a variety of aspects dedicated to garnering more interest in the football program, which includes "placing an increased emphasis on marketing, creating a game day atmosphere that starts with a completely revamped tailgating experience and making a trip to Dix Stadium not only affordable, but memorable and fun."
"Affordable" is an understatement--season ticket packages start at just $30, with general admission tickets going for as low as $5.
You can find a more advanced breakdown of ticket prices and order tickets online at www.90ksu.com, or call the Kent State Ticket Office at (330) 672-2244.
Kent's full football schedule can be found here.