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Marla Ridenour on Sports

Sainz publicity machine rolls again

By Marla Published: January 27, 2011

It appears that Mexican sports reporter Ines Sainz hopes to be the most popular interview subject at next week's Super Bowl Media Day in Dallas.

On Thursday, Anderson Group Public Relations sent out an invitation to interview Sainz, saying she would be covering her sixth consecutive Super Bowl. The TV Azteca reporter prompted a sexual harassment investigation after an interview of New York Jets quarterback Mark Sanchez in 2010. While criticized for the suggestive outfits she wears while working, many defended Sainz.

In the press release, the publicist mentioned Sainz popularity at Super Bowl Media Day in January 2007. The interview invitation cited an article in the Palm Beach Post that said she was photographed as often as Colts quarterback Peyton Manning and one from The Daily Telegraph that said Sainz was, besides Manning, ''the single-most popular person on the premises."

There's no question Sainz has interviewed some of sports' most-acclaimed athletes. After the Super Bowl, she is scheduled to travel to Atlanta for a Mexico vs. Bosnia-Herzegovina soccer match.

But the publicist's claim that Sainz is a ''legitimate journalist'' was not helped by the three photos attached. I'll let you be the judge.

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