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Close to home with Mary Beth Breckenridge

Check out these ads from the 1934 Montgomery Ward catalog

By Mary Beth Breckenridge Published: August 28, 2013

Today, a little nostalgic fun.

My email this morning brought one of those repeatedly forwarded emails I usually ignore. But this one I’m glad I opened. It contained pictures of pages from Montgomery Ward’s 1934 Christmas catalog.

No, I wasn’t around then. But I am old enough to remember Montgomery Ward.

The kit houses caught my eye right away. Even in the depths of the Great Depression, being able to buy the materials for a house for less than $1,100 seems unreal to me.

Just for fun, I plugged the price into the Bureau of Labor Statistic’s inflation calculator and discovered that house kit would cost $19,036.33 today. Granted, that didn’t include labor, but still …

Check out the appliance and household goods ads, too. Note that one of the features touted in the icebox ad are its legs, which made sweeping underneath the appliance easier.

My neat-freak side wishes appliance manufacturers made them that way today.



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