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Wood flooring claims to freshen indoor air

By Mary Beth Breckenridge Published: March 6, 2014

A floor that makes your air cleaner?

A Canadian company claims it’s so.

Lauzon, a hardwood flooring manufacturer based in Papineauville, Quebec, is making a line of flooring called Pure Genius that it says improves indoor air quality.

The finish on the flooring contains titanium dioxide, which reacts with light to start a chemical process that destroys molecules of pollutants such as bacteria, viruses and molds. The process transforms those airborne particles into water and carbon dioxide, said Priscilla Bergeron, the company’s communication manager.

The finish is also supposed to help reduce odors such as cigarette smoke, pet urine and cooking smells.

It's guaranteed for 30 to 35 years, and the technology lasts for the life of the finish, the company says.

Dealers that sell Lauzon flooring can be found on the company’s website. In the Akron area, the flooring is available from Klassic Hardwood Flooring in Cuyahoga Falls and Tyvia Floors and DaVinci Floors & Granite, both in Medina.

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