President Obama won women voters in 2012 by 11% over Mitt Romney. In their autopsy report following their loss, Republican leaders committed to working harder to win the female vote. The challenge for Republicans in the 2014 midterms, however, is more complex.....
In the 2014 cycle, there will be at least 10 races where House GOP male incumbents face Democratic women challengers.
Head to head matchups of female Democratic candidates opposing male GOP counterparts brings great concerns among Republicans that the GOP males will accidentally, or unknowingly, you know, say some stupid and embarrassing shite which will turn female voters off even more.
So, what to do?
There have been “multiple sessions” with the NRCC where aides to incumbents were schooled in “messaging against women opponents,” one GOP aide said.
The National Republican Congressional Committee wants to make sure there are no Todd Akin-style gaffes next year, so it’s meeting with top aides of sitting Republicans to teach them what to say — or not to say — on the trail, especially when their boss is running against a woman.
This doesn't strike me as strange, really, because the GOP almost exclusively focuses on "messaging".....not the need for policy changes.....when campaigning for office. Messaging here simply means 'creating a perception.' Instead of focusing on what is important to women.....equality in female worker pay, access to reproductive health care including contraception and abortion, daycare for their children, etc.....Republicans work on creating a perception that they really, really....honestly....care about what's important to women.
That's what the 'training on how to communicate to women'.....is all about. Creating a perception.
However, THIS is how elected Republicans regularly communicate with women.....
On Thursday (yesterday) morning, the House Judiciary Committee’s Subcommittee on the Constitution and Civil Justice held a hearing on HR 7, the “No Taxpayer Funding For Abortion Act.” That subcommittee, which is headed up by Rep. Trent Franks (R-AZ) and comprised of 12 other male lawmakers, is deciding whether to advance sweeping restrictions on abortion coverage that would make the procedure less affordable for women across the country.
Having the pig learn how to grunt and squeal with fewer gaffes still leaves you with a pig. Just sayin'.
But wait....yes, there's more.....
House Republican leaders sent a memo this week to the entire GOP conference with talking points designed to help rank-and-file Republicans show compassion for the unemployed and explain the Republican position on unemployment benefits. In the memo, which was obtained by The Washington Post, House Republicans are urged to be empathetic toward the unemployed and understand how unemployment is a "personal crisis" for individuals and families.
Do you know what category of human beings don't have a capacity for experiencing empathy? Sociopaths and serial killers. Again...just sayin'.
No, Republican candidates are not, as far as we know, serial killers....or even suffering, necessarily, from sociopathy, an antisocial personality disorder.....but for the sake of all that's good and proper, shouldn't Republican candidates know and feel empathy without having to be trained?
What I find kind of strange in all this training of Republican candidates on how to act....well...human....is that Republican policies never enter into the training. It is the policies....not the occasional slip-up stupidity.....where Republicans need to 're-train' themselves. Yet, it seems that Hades will freeze over before that will ever happen.
Yes, I know both sides craft political messaging to persuade potential voters. But in my observations, Democrats form their messaging around policies they believe will help the most Americans.....extend unemployment and SNAP because people are in need and basic human compassion requires it, women are people too and should not have to jump circus hoops to exercise their equal and legal rights, workers who haven't received a true wage increase in 30 years need and deserve a raise....and like that.
Republicans, on the other hand, only focus on the message, itself. In this way, the only thing important is how the audience hears and receives that message.
Policies are rarely offered or even brought up......perhaps because Republican policies are almost universally disapproved of by the majority of Americans. Instead of persuasive policy discussions and presentations, Americans are given trite and obscure slogans and flowery, patriotic sounding language....the "message."
Father Ronnie is the Republican Patron Saint because he knew how to deliver that "message"......"government is the problem, not the solution." No clear policies in that trite saying because reducing the size of government for the purpose of enriching a tiny rich few....the Reagan policy.....is/was not really all that popular with the masses. But that trite Reagan "message" is regarded by conservatives as divinely inspired.
That's what the training seminars on how to seem compassionate, and what words to use when your opponent is a female, are all about. Republican candidates learning how to deliver a feel-good "message" without ever making the mistake of mentioning Republican policies.
Yes, it all seems rather pathetic and sad when one considers that GOP candidates must be trained on what sounds compassionate and what won't offend women......but what all this stuff really is....is organized fraud.
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