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Rolling Out New Products

By The Reverend Published: September 2, 2009

"From a marketing point of view, you don't introduce new products in August."

That's what Bush Chief of Staff Andrew Card said of a very special marketing campaign launched in September, 2002. A marketing campaign, a selling convince Congress and the American people that invading and occupying a country which did not pose a threat to the U.S., had no truck with al-Qaeda of 9-11, and which had been emaciated militarily by a decade of sanctions and flyover bombings,....was an imminent threat to every American life.

They made their sale. America lost 4400 U.S soldiers and $1 trillion in the transaction, so far....and are less safe as a result. But the sale was made.

It's now September, 2009.....the new product being marketed by the same people, even though now in minority status, the same old product, FEAR.

Fear works, fear sells. We don't like to be afraid, we take fear seriously and act upon it. Whether it's duct tape and Visqueen to prevent biological and chemical attacks(!), or guns to fend off a newly elected Democratically-led federal government(!!)...... Americans predictably buy in to fear.....and if the fear is marketed by professional practitioners of the arts of deception.....we buy in to it in spades.

So, here we are, another September, and a new fear product is being prepared for roll out by the same folks who have been marketing fear for a living for a long time. Only this time, I suppose because of the minority status of the conservative party, there has been a pre-rollout sales event in which millions of eager-to-be-afraid-when-a-Democrat-is-president American citizens have already bought the new product.

In 2002 it was "mushroom clouds", "WMD's", "Iraqi drones off the Atlantic seaboard", "reconstituted Iraqi nuclear, biological and chemical weapons", "Iraqi collusion with Bin Ladin's trigger man, Atta", "yellowcake purchases"....etc.

In 2009 it is "death panels", "death books", "socialism", "government takeover of health care", "pulling the plug on grandma",...etc.

Same game. Scary words and phrases meant explicitly to sell Americans on being afraid of something when they shouldn't be.

The new-product rollout extravaganza of 2009, the new conservative marketing campaign of fear officially launches September 12. That's the date that Dick Armey, Ari Fleischer, Glenn Beck and FOX "news", coordinating with the incoherent-yet-scared-anyway TeaBaggers of wingnut Tea Party fame, have planned for their "09.12.09 March on Washington". If you check out the link, you'll find that the only national sponsor of this "March", is the FreedomWorks Foundation. That site says that the "Honorable Dick Armey" is FreedomWorks Chairman. Funny.

The largest "sponsor" of the 9-12 event, however, is the crazed Fox show host, Glenn Beck.....



Here's part of the fall fear-product rollout "mission statement"....

This is a non-political movement.(funny) The 9-12 Project is designed to bring us all back to the place we were on September 12, 2001. The day after America was attacked we were not obsessed with Red States, Blue States or political parties. We were united as Americans, standing together to protect the greatest nation ever created. That same feeling – that commitment to country is what we are hoping to foster with this idea. We want to get everyone thinking like it is September 12th, 2001 again.

What emotion was pre-eminent on September 12, 2001? Wasn't it fear and uncertainty, followed by feelings of vengeance?

That's the emotional point where Fox's Glenny and Dick's FreedomWorks want all Americans to return to. Why? To stop all Americans from having access to affordable, available and reliable health care kill President Barack Obama's primary domestic policy goal of reforming health care coverage. To make that sale.

The pre-rollout season sale was successful. Hopelessly compromised corporate-whore media spent weeks covering the numerous town hall buster-upper events. The rollout went as planned, having been orchestrated by GOP operatives working closely with health insurers and pharmaceutical public relations outfits. Loaded guns were carried, be-very-scared signs were held, rude and loud participants successfully outshouted and intimidated Democratic Congressional representatives. Americans were scared, Obama's polling numbers slipped, the scare tactics worked, health care reform is now doubtful.

Now comes the big event. Driving a stake through the heart of health care reform. Right at the time that Congressional Democrats reconvene to try to salvage health care reform from the black hole of the fearmongers, those who shill for the powerful and the rich are, once more, opening a can of Red Bull fear on us.

The Glenn Beck, Fox, TeaBagger, FreedomWorks message on 9-12 will be familiar. Health care coverage for all Americans is the enemy to fear. If America does not kill health care reform right now, health care reform will "kill" us in the future. The only proper frame of mind for Americans to have, in light of this "enemy" to be very afraid. The only way to quash those fears is to take vengeful action against the "enemy" and kill it before it kills all of us.

Nothing has changed.

Also: Read about the Tea Party Express's rather amusing.



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