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The Black Keys (not the Black Eyed Peas) grab top spot on Billboard Alternative Songs chart

By malcolm Published: October 27, 2010

From Billboard.com

Akron, Ohio's the Black Keys reach the top spot on Alternative Songs with their first chart entry, as "Tighten Up" ascends 2-1.

The song appears on the act's sixth studio album, "Brothers," which soars 48-27 as the Greatest Gainer (14,000, up 64%, according to Nielsen SoundScan) on the Billboard 200 to be released tomorrow (Oct. 28). The set debuted at No. 3 on the June 5, chart with sales of 73,000.

The duo of Dan Auerbach and Patrick Carney ("Feels good to be No. 1!," Carney tells Chart Beat) is the sixth act to send a maiden charted title to the Alternative Songs summit this year, following Phoenix ("1901"), Crash Kings ("Mountain Man"), the Dirty Heads ("Lay Me Down," featuring Rome), Neon Trees (pictured, left) ("Animal") and Mumford & Sons ("Little Lion Man").

2010 ties 1997 for highest number of Alternative Songs No. 1s by new acts since the chart adopted Nielsen BDS-monitored data in 1993. The six acts that ruled on their first tries 13 years ago: Third Eye Blind ("Semi-Charmed Life"), matchbox 20 ("Push"), Sugar Ray ("Fly"), Smash Mouth ("Walkin' on the Sun"), Chumbawamba ("Tubthumping") and Marcy Playground ("Sex and Candy").

"Tighten Up," which grants the Nonesuch imprint a No. 1 with its first Alternative Songs entry, is a "perfect example of a five-year plan that now has led to massive success," says Warner Bros. VP/alternative promotion Rob Goldklang, citing the band's first release on Nonesuch, "Magic Potion," in 2006.

"We sent 'Tighten Up' to radio seven months ago with early support from only a few stations. An incredible marketing plan helped lead to the album's strong sales, amazing placement on TV ("Gossip Girl," "House," "Hung") and a sold-out headlining tour." A Subaru campaign featuring the song has begun, as well, notes Goldklang.

"All of us at Warner Bros., Nonesuch and Q Prime Management are thankful to alternative radio and feel that this is just the beginning."

The Black Keys - Tighten Up

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