Poynter.org is reporting that ESPN will hire bloggers to cover all 32 NFL teams. ESPN's theory is if you are going to go indepth on any sport it is the NFL.
ESPN will hire bloggers to cover every NFL team, Rob King confirmed by phone Monday afternoon. “If you’re going to place a bet anywhere, place it on the NFL,” said King, ESPN’s senior vice president for content, digital & print media.
Jason McIntyre reported last June that ESPN planned the hires, but ESPN wouldn’t comment. Monday John Keim announced he was leaving The Washington Post to cover the Redskins for ESPN, and news broke earlier this month that Mike Wells had left the Indianapolis Star for the sports giant.
ESPN already has local sites that cover sports in New York, Chicago, Boston, Dallas and Los Angeles, as well as blogs that cover individual NFL conferences. “Everyone’s staying on,” said King, who is a member of Poynter’s National Advisory Board. All in all, ESPN planned 19 new hires, King said, and the network has decisions or offers out on all but three spots.