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The Sport Editor's Desk

Peter King's new website MMQB takes a look at Browns

By Ron Ledgard Published: July 30, 2013

Peter King of Sports Illustrated started a new website last week called theMMQB.com. He hired three writers to work with him on the site plus it has the backing of Sports Illustrated.

Greg Bedard of the site wrote about the Browns today under the headline The New New New New New New Thing.

BEREA, Ohio — The latest rebuilding project of the Cleveland Browns started on the ground floor, literally. While the second floor of the team’s training facility was being revamped this offseason, players, coaches and staffers were relocated to the first floor and to trailers outside.

Considering the Browns have finished above .500 just twice since being reborn in 1999, haven’t won more than five games in a season since 2007 and last year got a new owner, Jimmy Haslam III, a wholesale remodeling of the franchise was in order. It will be up to CEO Joe Banner, who was installed by Haslam last October, to make sure the alterations are more than just cosmetic.

At least Banner has been through this before. In 1994 his friend Jeffrey Lurie purchased the Eagles and brought him into the front office. During Banner’s 17 years with Philly, 11 of them as team president, the Eagles made 11 playoff appearances and won eight NFC East titles. “I hate to say it, but the depth of the challenge is even greater here, from the football side to the business side,” Banner, 60, said in a rare one-on-one talk inside the Browns’ cafeteria last month. “There was less frustration in Philly, but there was frustration. They’d had some success, where here they really, really struggled. The plan wasn’t that different. I really started by dramatically changing who worked there.”

Here is the rest of the story on the MMQB.com.

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