Blog by: George Thomas and Ron Ledgard
Some wonder why the Ohio State Buckeyes football team receives the play it does.
A quick look at the ratings for the Big Ten Championship game which aired Saturday on FOX (WJW Channel 8) shows why.
The Buckeyes move the ratings needle. Some will watch to cheer them on and plenty will watch hoping they lose. For some reason that remains unknown to the pro football gods, they are the New York Yankees of college football. However, with that comes being the Yankees of TV ratings also.
The game, which the Buckeyes lost 34-24, provided Fox with a 7.9 rating and 14 share. That translates into 13.9 million viewers and it clobbered the previous record for a Big Ten Championship set in 2011 when Michigan State faced the Wisconsin Badgers and drew 7.8 viewers, according to Nielsen Media Research.