Blog by: George Thomas and Ron Ledgard
A deal is near for DirecTV and the NFL, according to multiple reports including CBSSports.com.
What are they bargaining over? The NFL Sunday Ticket that lucrative draw for football fans who enjoy having every single football game at their control on Sunday afternoons along with a couple of other goodies to enhance the experience of fantasy football addicts.
The cost? Only a cool $1.3 to $1.4 billion per year until 2022, according to reports. Yes, the NFL is indeed king and it makes you wonder how the savvy businessmen who run it actually believe they can get away with selling their halftime show to an act they deem worthy while collecting huge sums of cash from broadcasters.
With an AT&T-DirecTV merger looming, the latter party needs the deal to go through. Without it, there’s not a whole lot that DirecTV offers that you can’t get with a good video provider.
For example: I have AT&T U-verse and have had it since they arrived in Northeast Ohio allowing me to free myself from the Video-Provider-Who-Must-Not-Be-Named seven years ago. But due to the nature of my career, I subscribe to the NFL Sunday Ticket every year and with that service, you must have a DirecTV package to go with it. Take away the Ticket? That dish becomes a home for birds and to be honest, because I recently started experiencing the satellite blackouts that come with bad weather (think cloudy skies), I’d be happy to never have to tell them to flick it on again.
In fact, in my ideal world, they consummate this deal and AT&T has a codicil negotiated that allows them to offer the Ticket on U-verse. It won’t happen, but I dare to dream.