Blog by: George Thomas and Ron Ledgard
The Professional Bowlers Association and CBS Sports Network agreed on a new television deal. Here is the emailed release from the PBA.
The Professional Bowlers Association and CBS Sports Network have entered into a multi-year television agreement that features a series of five telecasts originating from the new GEICO PBA Summer Swing in Milwaukee in June.
The agreement, announced Tuesday by PBA CEO Geoff Reiss and Dan Weinberg, Senior Vice President, Programming, CBS Sports Network, includes five two-hour telecasts featuring stepladder finalists from four PBA Summer Swing events, and concludes with a GEICO PBA Summer King of the Swing special event featuring the top five competition points leaders from the Summer Swing events.
Summer Swing telecasts debut Tuesday, June 11 (7:00 PM, ET) on CBS Sports Network and continue for five consecutive Tuesdays at 7:00 PM, ET.
“We're thrilled at how committed CBS Sports Network is to the PBA and we're looking forward to their telecasts of the debut of the Summer Swing,” Reiss said. “The PBA's long-term success is predicated on developing great partnerships and we're looking forward to working with everyone at CBS Sports Network to grow both the PBA and the Network.”