Beer consumers are more satisifed with craft and imported beers than the big national brands, according to the latest American Customer Satisfaction Index released today. ACSI assigns scores to a variety of consumer brands to gauge customer satisfaction.
Overall, customers are less satisfied with the brewing industry, as the ASCI score fell 1.2 percent from last year.
"Price, the impact of a struggling economy on core consumers, and growth in the craft and specialty beer segment has impaired the major brands," ACSI said in a news release. "In terms of customer satisfaction, the smaller niche brands do better than the market-share leaders."
Craft and import beers had an ASCI score of 83, which is stable for the seventh year. Meanwhile, Anheuser-Busch InBev and MillerCoors were tied with a score of 81. "In 2011, Miller displayed stronger customer satisfaction at 84, but this year's lower score for the joint venture reflects the negative impact of the generally higher-priced Coors products," ASCI said..